Macro view of a gold watch movement with jeweled bearings and a balance wheel

Private beta · Opening soon

The Cartographer of Time.

A watch collection app built for people who actually wear their watches. Every reference mapped. Every watch you own, in one place. We are almost ready to open the doors.

90,000+Watch references
550+Watchmakers
100Founding seats

Why we built it

Your watches hold more than time. They hold the trip, the promotion, the day someone handed you one. We built WatchAtlas so none of it gets lost, and so you can finally see your collection the way you see it in your head.

From the founders of WatchAtlas

Seven chapters · Partially declassified

A glimpse of what's inside.

We are keeping most of it under the caseback until launch. Here is enough to make you want to see the rest.

Four watches resting in an open leather watch box on green tweed

Chapter I · The Collection

Your collection, catalogued properly.

Add a watch in seconds from the reference library, or by hand for anything rare. Photos, purchase details, papers and the story behind it, all in one place.

A man in a green linen shirt wearing a steel watch on a cobblestone street

Chapter II · Wristography

Where your watches have been.

Log a wear with one tap and watch a map of your life fill itself in.

Five watches laid in a green suede watch roll

Chapter III · Chronicle

Provenance that travels with the watch.

Every service, strap change and hand-off, recorded in a timeline you can pass down.

Gloved hands holding a dive watch beside watchmaker tools

Chapter IV · Care

Service reminders that know your caliber.

Intervals based on the manufacturer, plus trusted names for service, insurance and authentication.

A collector's hand reaching toward two watches on a green desk

Chapter V · SmartTrade

Collector to collector.

A smarter way to swap. How it matches you stays classified until launch.

Details at launch
Three collectors comparing their watches around a café table

Chapter VI · The Community

The Collectors' Clubhouse.

Post about what's on your wrist today, share photos and videos, and talk watches every day with people who get it. No algorithms chasing ads, just collectors.

Go Live · Coming soon

Host live events around your watches: unboxings, collection tours, Q&As and meetups.

A vintage chronograph on red velvet beside an auction gavel and a brass lot plate

Chapter VII · Auctions & Value

Know what it's worth. Know when to move.

Auction results, dealer price comparisons and alerts on the references you care about.

Horologist members first

The Reference Library

The most complete watch database we know of.

Every watchmaker that sells to the public, from the Geneva houses to the microbrand shipping out of a garage. Case size, movement, water resistance, lug width and price, reference by reference. It grows every week.

90,000+References catalogued
550+Watchmakers covered
WeeklyNew brands and references
AnyWatch can be added by hand
Five watches from different makers lined up on a wooden desk
A. Lange & SöhneAudemars PiguetBalticBreitlingCartierChristopher WardFurlan MarriGlashütte OriginalGrand SeikoH. Moser & CieIWCJaeger-LeCoultreLonginesNomosOmegaPatek PhilippeRolexSeikoTudorVacheron ConstantinZenith

Join the Founders List

Reserve the Horologist annual plan at the founding price. Stripe saves your card securely. Nothing is charged until launch day.

Your founding plan

Next you continue to secure card entry with Stripe. By joining you agree to receive launch emails from WatchAtlas. We never sell your information. See our privacy notice.

You're on the list.

Watch your inbox. We will send your invitation the moment doors open.

Questions

Before you ask.

What is WatchAtlas?

WatchAtlas is a watch collection app and reference database for collectors. You catalog the watches you own from more than 90,000 references across 550+ brands, log when you wear them, track service and warranty, keep provenance, and trade with other collectors.

When does WatchAtlas launch?

WatchAtlas is in private beta now. Everyone on the founding list hears first when doors open, on the web and on iPhone.

Is WatchAtlas free?

Yes, there is a free plan. Paid plans start at $4.99 a month and add more watches, photos, logs, trading and valuation tools.

What is the founding Horologist offer?

The first 100 people who reserve the annual Horologist plan get 15% off for life: $127.42 a year instead of $149.90, for as long as they stay subscribed.

Do I pay anything to join the Founders List?

Nothing today. The Founders List reserves the Horologist annual plan. Stripe saves your card to hold your place, but you are not charged until launch day. Cancel any time before launch and you will never be charged.

Which watch brands are in the library?

The library covers more than 550 watchmakers that sell to the public, from Rolex, Omega, Patek Philippe and Grand Seiko to independents and microbrands, with new brands added every week.

What can I post in the community?

The community is a space made only of collectors. Post about what you are wearing today, share photos and videos of your watches, and join daily watch conversations. Go Live is coming soon, so you can host live events like unboxings, collection tours and Q&As.

Is there an iPhone app?

Yes. WatchAtlas runs on the web and is coming to the App Store for iPhone.

The map is almost drawn

Be one of the first collectors on it.

Join the founding list today. When we open, you're first through the door.

Reserve your place